Southern Shmores - Aged Bourbon, Burnt Marshmallow, and Tobacco Beard Oil, Butter & Cologne

Southern Shmores reimagines the classic campfire treat through the lens of a weathered Southern outlaw. Picture a group of old friends gathered around a driftwood fire on the Gulf Coast—bourbon glasses in hand, cigars burning low, and a cast-iron grate holding marshmallows just a little too close to the flames. The sweetness is there, but it's tempered by smoke, oak, tobacco, and salt air, creating a scent that feels more like a late-night bonfire than a dessert shop. Handcrafted in small batches in Land O' Lakes, Florida, Southern Shmores is a bold, masculine take on the iconic campfire indulgence.

TOP NOTES

Burnt Marshmallow – Toasted and caramelized rather than sugary sweet.

Sea Salt Air – A subtle coastal breeze cutting through the richness.

Dark Cocoa Dust – Bitter chocolate adding depth and sophistication.

MIDDLE NOTES

Graham Cracker – Warm and nostalgic, but never overpoweringly sweet.

Aged Bourbon – Rich oak barrels, vanilla warmth, and Southern character.

Toasted Pecan – Nutty, roasted richness with a distinctly Southern feel.

Campfire Embers – Smoldering wood smoke rising through the night air.

BASE NOTES

Smoked Patchouli – Earthy, dark, and masculine.

Driftwood & Cedarwood – Weathered coastal woods and dry cedar.

Charred Oak – The lingering scent of bourbon barrels and bonfires.

Tobacco Absolute – Smooth pipe tobacco that grounds the entire experience.

Scent Character

Smoky • Boozy • Masculine • Rustic

Southern Shmores opens with charred marshmallow and dark cocoa before revealing a heart of aged bourbon, toasted pecan, and campfire smoke. As it settles, rich tobacco, driftwood, and charred oak dominate, transforming what could have been a gourmand scent into something rugged, atmospheric, and unmistakably masculine.

"Not the smell of eating s'mores. The smell of drinking bourbon while making them."

Beard Oil Ingredients: Jamaican Black Castor, castor, jojoba, argan, sweet almond, meadowfoam, vitamin E, fragrance/essential oils

Beard Butter Ingredients: shea butter, mango butter, kokum butter, argan oil, jojoba oil, beeswax, fragrance/essential oils

Liquid Gold Ingredients: Shea Olein, castor oil, meadowfoam seed oil, jojoba oil, argan oil, fragrance/essential oils